Digital Marketing Services
About Ornamental Stone
A landscape supplier catering to both contractors and homeowners. Their product offering includes garden supplies like soil and decorative rock, along with building materials such as natural stone and precast concrete blocks.
Operating in a highly competitive market with a seasonal selling window is difficult. Ornamental Stone had the right mix of assortment, pricing, and service but struggled to attract new customers.
Digital Marketing Needs
Their online presence was negligible and having just revamped the website in 2018, the owner realized it was time to find a digital marketing firm in Calgary for help.
We determined the biggest online opportunity for Ornamental Stone was to target homeowners. This would be done through a comprehensive blend of search engine optimization, social media posting, and paid ads.
By cementing their digital presence across all channels locally and improving user experience, Ornamental Stone has experienced massive growth year-over-year. A larger blend of online orders has allowed the business to improve efficiency and reduce operating costs.
Website & Content Overhaul
#1 Google Rankings
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Our first step for any SEO strategy is a deep dive into the client’s website. Here we ensure the website follows proper structure to be crawled by search bots and optimize for speed. Next we will create unique and relevant content related to the product offering.
SEO is a great strategy to generate long-term growth for a business. Google rewards websites with unique and informative content by ranking them higher in the search results.
Ads can generate instant traffic for any business. For Ornamental Stone, we decided that Facebook and Google would be the best platforms. Google would capture direct searches, while Facebook can help user discover new products.
Social media is an excellent platform for creating brand awareness and consumer trust. By posting consistent content, we can keep people engaged across every channel.