Case Study
Digital Marketing Services
The Challenge
- Low search ranking for keywords
- Stagnant eCommerce sales
- Lack of content on website
- No social media presence
- Unoptimized Google My Business
- Google Ads not effective
About Superior Vacuums
A vacuum sales and repair shop selling a range of vacuum cleaners, parts and accessories. Also offering vacuum repair and central vacuum installations.
Continued growth of same-store-sales is difficult to achieve within a local market. Without leveraging additional channels, the cost of growth can have diminishing returns.
Digital Marketing Needs
Struggling to achieve continued growth from their physical storefront, the owner realized it was time to embrace a digital focus.
We determined their was a huge opportunity to leverage eCommerce to target sales nationwide. With the right ad-strategy, Superior Vacuums could easily compete with the big-box retailers.
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The Results
- 1st rank for "vacuum repair" in Calgary
- Multiple Google map pack rankings
- 1st page for all targeted keywords
- Increased blend of eCommerce sales
- Improved conversion rates for online orders
- Boosted engagement across social media
- Reduced cost-per-click of Google Ads
- Improved ROI of Google Ads
- Increased Google reviews
Achieving success
By leveraging Google Shopping (Google Merchant Ads), Superior Vacuums has grown their reach nationwide. The expanded market has led to massive increase in their eCommerce sales, becoming a large part of the overall sales blend.
Website & Content Overhaul
#1 Google Rankings
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The Solution
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Our first step for any SEO strategy is a deep dive into the client’s website. Here we ensure the website follows proper structure to be crawled by search bots and optimize for speed. Next we will create unique and relevant content related to the product offering.
- Speed & Structure Optimization
- Meta Info - Titles, Tags, Descriptions
- Content Overhaul with High-Volume Keyboards
Google Ads can generate instant traffic for any business. For Superior Vacuums we decided to create local and national Ad campaigns.
- Local Ad Campaign for "Vacuum Repair" & "Vacuum Shop"
- Local Map Pack Ad Campaign
- Google Shopping Ads for Nationwide Reach
SEO is a great strategy to generate long-term growth for a business. Google rewards websites with unique and informative content by ranking them higher in the search results.
- Google My Business Optimization
- Content Overhaul on Website
- Bi-Weekly Blog Content
- Link Building Campaign
- Citation Building Across Major Directories
Social media is an excellent platform for creating brand awareness and consumer trust. By posting consistent content, we can keep people engaged across every channel.