Case Study
Digital Marketing Services
The Challenge
- Outdated website
- Lack of presence on Google search
- Stagnant online bookings
- Not generating online leads
- Minimal content on website
- Unoptimized Google My Business
- Google Ads not effective
About Phamtastic Nails & Spa
A nail salon and spa offering a range of beauty and wellness services including manicures, pedicures, facials, massages and hair removal.
It is difficult to compete in a saturated market. With a numerous and growing competition, they needed a way to set themselves apart from the crowd.
Digital Marketing Needs
Their outdated website lacked functionality and was not creating leads or ranking well on Google search.
We determined the biggest opportunity for Phamtastic Nails & Spa was a new website to capture the attention of visitors and generate leads. To create traffic, this would be paired with a comprehensive SEO plan.
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The Results
- 1st rank for "nail salon" in Calgary
- Multiple Google map pack rankings
- 1st page for all targeted keywords
- Increased online bookings
- Increased lead generation through website and Google My Business
- Reduced cost-per-click of Google Ads
- Improved ROI of Google Ads
- Increased Google reviews
Achieving success
By cementing their digital presence across all channels and improving user experience, Ornamental Stone has experienced massive growth year-over-year.
Custom Mobile Optimized Website
#1 Organic Google Rankings
Free SEO Analysis
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The Solution
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With an old and outdated website, it was time for change. We developed a custom website, fully-optimized for on-page SEO. A major consideration was user experience and making it easy for customers to book appointments.
- Custom Website Design & Development
- Sub-Websites for Each Location
- Unique & Informative Content for All Services
SEO is a great strategy to generate long-term growth for a business. Google rewards websites with unique and informative content by ranking them higher in the search results.
- Unique Keyword Targeted Content on Website
- Google My Business Optimization
- Monthly Blogs
- Link Building Campaign
- Citation Building Across Major Directories
Google Ads can generate instant traffic for any business. For Phamastic Nails & Salon, we determined the best strategy was to directly target online bookings.
- Local Map Pack Ad Campaign
- Direct Online Booking Ad Campaign
